Search Engine Optimization (SEO) is what we need to do to make sure that each piece of content that you create can be ranked high enough in Google and Bing to be found by your customer prospects.
That content includes not just web pages, but also blog posts, PDFs, SlideShare presentations, webinars and videos.
We start by doing keyword research to determine what exact keyword phrases are being searched most often by each of your buyer personas.
Then we make sure that those keyword phrases in various configurations show up in your content and the descriptions of your content that the search robots read.
We can also design Search Engine Marketing (SEM) campaigns to help your content get found, including pay-per-click advertising on platforms like Google, LinkedIn, YouTube, Twitter and Facebook.